Who we are

About us
Since the inception of Focus Network Agencies (FNA Group International) on 1 October 1991, Mr and Mrs Loo, together with a team of committed staff and partners, have steadfastly grown the business from a distributor of just 2 agency lines to a recognized leader in the distribution and retailing of chocolate and confectionery in the Asia Pacific realm.
Today, Group CEO Mr Paul Loo Lip Giam, continues to be at the helm of FNA’s outstanding growth in both travel retail and aggressive regional expansion. His charismatic leadership and strategic management have played a pivotal role in positioning FNA as the undisputed leader of the chocolate and confectionery business in Singapore and the region.
Complementary to his leadership is Executive Director, Mrs Esther Tang-Loo. She is the synergistic source of inspiration that drives and motivates both internal and external stakeholders.
Together, Mr and Mrs Loo forge a dynamic leadership that continues to drive and bring FNA’s business and brand portfolio to greater heights.
Vision
Building on the synergies of our vast experience in distribution and retailing, proven track record, strategic network and partnership, FNA Group International aims to be a leading branded consumer lifestyle group in the region.
Mission
To offer our services and products to the market in a manner that convey: Expertise, Quality, Reliability, Commitment, and Excellence. To achieve success and continuous growth in Singapore and overseas based on a partnership of trust and commitment.
Our Core Values
Optimism
Commitment
Unity
Sharing
In Partnership
To Excel
As One Team
Goals And Values
Our FNA Identity
FNA’s corporate identity is inspired by the natural phenomenon of bird migration. Driven by instinct, migratory birds take on long distances in a V-shaped flight formation that exemplifies the strength of partnership. By flying in the movement of air from the wing of the bird ahead, there is greater endurance towards arrival at a new destination.
FNA’s corporate identity therefore pays tribute to the power of partnership. On a daily basis, we exercise an unwavering commitment to offer our customers quality products. This is made possible through long- term relationships we have established with our brand principals, business partners and landlords.
For the success we have achieved and the voyages to come, FNA will continue to lead the way, riding on the wings of partnership.


Logo's Star Formation Rationale
FNA’s corporate identity incorporates a star formation made up of five birds.
FNA’s leadership is symbolized by the orange bird while its brand principals, business partners, landlords and retail customers are represented by four other birds.
The five birds converge to form a star. This star stands for excellence and represents what can be achieved when FNA and its stakeholders work together for mutual benefits.
Our Key Milestone & Achievements
1991
- DFS Chocolate Trading Division closed on 1 October.
- FNA was born with 5 staff and 2 agency lines – Hawaiian Host & Droste
1994 - 1995
- Setup chocolate manufacturing plant in Kuala Lumpur.
- Started Food Services Division.
1998 - 1999
- Masterfoods (M&M’s, Celebrations and Snickers) and Ferrero Rocher joined stable of 20 premier chocolate brands already on hand.
2002 - 2003
- Regional Duty-Free business portfolio flourished.
- Moved into 50,000 square feet office and warehouse.
- Upgraded logistics support.
2006 - 2007
- Opened additional four of “The Cocoa Trees” retail stores at Changi Airport Terminals 1 & 2, adding up to 15 stores in total.
2010 - 2013
- M&M’s first concept store was opened at Changi Airport Terminal 1 in 2011, and a second outlet at Changi Airport Terminal 3. Its flagship store was opened at Changi Airport Terminal 2 in 2012.
- Launched another new retail concept store “Cocoa & Co.”.
- Choc Spot’s first retail store was established at Lucky Plaza to cater for growing demand for affordable and quality chocolates at proximity from homes.
2018 - 2019
- Supreme Food ( Shi Le Po – Salted Egg Fish Skin & Salted Egg Potato Chips) joined our stable of brands.
- The Cocoa Trees is the Winner of the Moodie Davitt Dreamstore Award in the confectionery category in 2018 and 2019 consecutively.
- Adding on the third “Taste Singapore” retail store in the iconic Jewel Changi Airport, besides its current presence in Changi Airport Terminals 1 & 4.
1991 - 1993
- Acquired additional agency lines – Ritter Sport, The Belgian & Golden Boronia.
- Opened first retail outlet in Cold Storage Promenade.
- Began expansion of extensive distribution network and Retail Division.
1996 - 1997
- Expanded into Duty-Free business globally.
- Officially appointed by Kraft Jacob Suchard as Regional Duty-Free distributor for Toblerone, Daim and Milka.
2000 - 2001
- After much intense competition with eight other local distributors, FNA was appointed the sole distributor for Swiss Delice in Singapore by Migros Industries, Switzerland.
- Launched retail concept store “The Cocoa Trees” in Singapore.
2004 - 2005
- Expanded retail concept store “The Cocoa Trees” regionally
2008 - 2009
- Secured major confectionery concessions at Changi Airport Terminals 1, 2 and in the then Budget Terminal to become the largest retailer of chocolate and confectionery products at Changi Airport.
- Strategic regional development plans in progress.
2014 - 2017
- Shifted headquarters and warehouse to a much larger premise to cater for further expansion in future.
- The Cocoa Trees and Cocoa & Co. were awarded the Moodie Davitt Report’s Dreamstore award in the confectionery category in 2015 and 2016 consecutively.
- Launched a unique retail concept store “Taste Singapore” at Changi Airport Terminal 1 to merchandise and sell Singapore related food products in 2016. The second retail store was opened in 2017.
- Opened the largest The Cocoa Trees retail store at Changi Airport Terminal 4.
- Choc Spot is awarded the Outstanding Brand Award 2017 due to its rapid expansion and growth.
1991
- DFS Chocolate Trading Division closed on 1 October.
- FNA was born with 5 staff and 2 agency lines – Hawaiian Host & Droste
1991 – 1993
- Acquired additional agency lines – Ritter Sport, The Belgian & Golden Boronia.
- Opened first retail outlet in Cold Storage Promenade.
- Began expansion of extensive distribution network and Retail Division.
1991 – 1993
- Setup chocolate manufacturing plant in Kuala Lumpur.
- Started Food Services Division.
1996 – 1997
- Expanded into Duty-Free business globally.
- Officially appointed by Kraft Jacob Suchard as Regional Duty-Free distributor for Toblerone, Daim and Milka.
1998 – 1999
- Masterfoods (M&M’s, Celebrations and Snickers) and Ferrero Rocher joined stable of 20 premier chocolate brands already on hand.
2000 – 2001
- After much intense competition with eight other local distributors, FNA was appointed the sole distributor for Swiss Delice in Singapore by Migros Industries, Switzerland.
- Launched retail concept store “The Cocoa Trees” in Singapore.
2002 – 2003
- Regional Duty-Free business portfolio flourished.
- Moved into 50,000 square feet office and warehouse.
- Upgraded logistics support.
2004 – 2005
- Expanded retail concept store “The Cocoa Trees” regionally
2006 – 2007
- Opened additional four of “The Cocoa Trees” retail stores at Changi Airport Terminals 1 & 2, adding up to 15 stores in total.
2008 – 2009
- Secured major confectionery concessions at Changi Airport Terminals 1, 2 and in the then Budget Terminal to become the largest retailer of chocolate and confectionery products at Changi Airport.
- Strategic regional development plans in progress.
2010 – 2013
- M&M’s first concept store was opened at Changi Airport Terminal 1 in 2011, and a second outlet at Changi Airport Terminal 3. Its flagship store was opened at Changi Airport Terminal 2 in 2012.
- Launched another new retail concept store “Cocoa & Co.”.
- Choc Spot’s first retail store was established at Lucky Plaza to cater for growing demand for affordable and quality chocolates at proximity from homes.
2014 – 2017
- Shifted headquarters and warehouse to a much larger premise to cater for further expansion in future.
- The Cocoa Trees and Cocoa & Co. were awarded the Moodie Davitt Report’s Dreamstore award in the confectionery category in 2015 and 2016 consecutively.
- Launched a unique retail concept store “Taste Singapore” at Changi Airport Terminal 1 to merchandise and sell Singapore related food products in 2016. The second retail store was opened in 2017.
- Opened the largest The Cocoa Trees retail store at Changi Airport Terminal 4.
- Choc Spot is awarded the Outstanding Brand Award 2017 due to its rapid expansion and growth.
2018 – 2019
- Supreme Food ( Shi Le Po – Salted Egg Fish Skin & Salted Egg Potato Chips) joined our stable of brands.
- The Cocoa Trees is the Winner of the Moodie Davitt Dreamstore Award in the confectionery category in 2018 and 2019 consecutively.
- Adding on the third “Taste Singapore” retail store in the iconic Jewel Changi Airport, besides its current presence in Changi Airport Terminals 1 & 4.