Who we are

About us

Since the inception of Focus Network Agencies (FNA Group International) on 1 October 1991, Mr and Mrs Loo, together with a team of committed staff and partners, have steadfastly grown the business from a distributor of just 2 agency lines to a recognized leader in the distribution and retailing of chocolate and confectionery in the Asia Pacific realm.

Today, Group CEO Mr Paul Loo Lip Giam, continues to be at the helm of FNA’s outstanding growth in both travel retail and aggressive regional expansion. His charismatic leadership and strategic management have played a pivotal role in positioning FNA as the undisputed leader of the chocolate and confectionery business in Singapore and the region.

Complementary to his leadership is Executive Director, Mrs Esther Tang-Loo. She is the synergistic source of inspiration that drives and motivates both internal and external stakeholders.

Together, Mr and Mrs Loo forge a dynamic leadership that continues to drive and bring FNA’s business and brand portfolio to greater heights.

Vision

Building on the synergies of our vast experience in distribution and retailing, proven track record, strategic network and partnership, FNA Group International aims to be a leading branded consumer lifestyle group in the region.

Mission

To offer our services and products to the market in a manner that convey: Expertise, Quality, Reliability, Commitment, and Excellence. To achieve success and continuous growth in Singapore and overseas based on a partnership of trust and commitment.

Our Core Values

Focus
Optimism
Commitment
Unity
Sharing
On The Company’s Objectives
In Partnership
To Excel
As One Team
Goals And Values

Our FNA Identity

FNA’s corporate identity is inspired by the natural phenomenon of bird migration. Driven by instinct, migratory birds take on long distances in a V-shaped flight formation that exemplifies the strength of partnership. By flying in the movement of air from the wing of the bird ahead, there is greater endurance towards arrival at a new destination.

FNA’s corporate identity therefore pays tribute to the power of partnership. On a daily basis, we exercise an unwavering commitment to offer our customers quality products. This is made possible through long- term relationships we have established with our brand principals, business partners and landlords.

For the success we have achieved and the voyages to come, FNA will continue to lead the way, riding on the wings of partnership.

Logo's Star Formation Rationale

FNA’s corporate identity incorporates a star formation made up of five birds.

FNA’s leadership is symbolized by the orange bird while its brand principals, business partners, landlords and retail customers are represented by four other birds.

The five birds converge to form a star. This star stands for excellence and represents what can be achieved when FNA and its stakeholders work together for mutual benefits.

Our Key Milestone & Achievements

1991

  • DFS Chocolate Trading Division closed on 1 October.
  • FNA was born with 5 staff and 2 agency lines – Hawaiian Host & Droste

1994 - 1995

  • Setup chocolate manufacturing plant in Kuala Lumpur.
  • Started Food Services Division.

1998 - 1999

  • Masterfoods (M&M’s, Celebrations and Snickers) and Ferrero Rocher joined stable of 20 premier chocolate brands already on hand.

2002 - 2003

  • Regional Duty-Free business portfolio flourished.
  • Moved into 50,000 square feet office and warehouse.
  • Upgraded logistics support.

2006 - 2007

  • Opened additional four of “The Cocoa Trees” retail stores at Changi Airport Terminals 1 & 2, adding up to 15 stores in total.

2010 - 2013

  • M&M’s first concept store was opened at Changi Airport Terminal 1 in 2011, and a second outlet at Changi Airport Terminal 3. Its flagship store was opened at Changi Airport Terminal 2 in 2012.
  • Launched another new retail concept store “Cocoa & Co.”.
  • Choc Spot’s first retail store was established at Lucky Plaza to cater for growing demand for affordable and quality chocolates at proximity from homes.

2018 - 2019

  • Supreme Food ( Shi Le Po – Salted Egg Fish Skin & Salted Egg Potato Chips) joined our stable of brands.
  • The Cocoa Trees is the Winner of the Moodie Davitt Dreamstore Award in the confectionery category in 2018 and 2019 consecutively.
  • Adding on the third “Taste Singapore” retail store in the iconic Jewel Changi Airport, besides its current presence in Changi Airport Terminals 1 & 4.

1991 - 1993

  •  
  • Acquired additional agency lines – Ritter Sport, The Belgian & Golden Boronia.
  • Opened first retail outlet in Cold Storage Promenade.
  • Began expansion of extensive distribution network and Retail Division.

1996 - 1997

  • Expanded into Duty-Free business globally.
  • Officially appointed by Kraft Jacob Suchard as Regional Duty-Free distributor for Toblerone, Daim and Milka.

2000 - 2001

  • After much intense competition with eight other local distributors, FNA was appointed the sole distributor for Swiss Delice in Singapore by Migros Industries, Switzerland.
  • Launched retail concept store “The Cocoa Trees” in Singapore.

2004 - 2005

  • Expanded retail concept store “The Cocoa Trees” regionally

2008 - 2009

  • Secured major confectionery concessions at Changi Airport Terminals 1, 2 and in the then Budget Terminal to become the largest retailer of chocolate and confectionery products at Changi Airport.
  • Strategic regional development plans in progress.

2014 - 2017

  • Shifted headquarters and warehouse to a much larger premise to cater for further expansion in future.
  • The Cocoa Trees and Cocoa & Co. were awarded the Moodie Davitt Report’s Dreamstore award in the confectionery category in 2015 and 2016 consecutively.
  • Launched a unique retail concept store “Taste Singapore” at Changi Airport Terminal 1 to merchandise and sell Singapore related food products in 2016. The second retail store was opened in 2017.
  • Opened the largest The Cocoa Trees retail store at Changi Airport Terminal 4.
  • Choc Spot is awarded the Outstanding Brand Award 2017 due to its rapid expansion and growth.

1991

  • DFS Chocolate Trading Division closed on 1 October.
  • FNA was born with 5 staff and 2 agency lines – Hawaiian Host & Droste

1991 – 1993

  • Acquired additional agency lines – Ritter Sport, The Belgian & Golden Boronia.
  • Opened first retail outlet in Cold Storage Promenade.
  • Began expansion of extensive distribution network and Retail Division.

1991 – 1993

  • Setup chocolate manufacturing plant in Kuala Lumpur.
  • Started Food Services Division.

1996 – 1997

  • Expanded into Duty-Free business globally.
  • Officially appointed by Kraft Jacob Suchard as Regional Duty-Free distributor for Toblerone, Daim and Milka.

1998 – 1999

  • Masterfoods (M&M’s, Celebrations and Snickers) and Ferrero Rocher joined stable of 20 premier chocolate brands already on hand.

2000 – 2001

  • After much intense competition with eight other local distributors, FNA was appointed the sole distributor for Swiss Delice in Singapore by Migros Industries, Switzerland.
  • Launched retail concept store “The Cocoa Trees” in Singapore.

2002 – 2003

  • Regional Duty-Free business portfolio flourished.
  • Moved into 50,000 square feet office and warehouse.
  • Upgraded logistics support.

2004 – 2005

  • Expanded retail concept store “The Cocoa Trees” regionally

2006 – 2007

  • Opened additional four of “The Cocoa Trees” retail stores at Changi Airport Terminals 1 & 2, adding up to 15 stores in total.

2008 – 2009

  • Secured major confectionery concessions at Changi Airport Terminals 1, 2 and in the then Budget Terminal to become the largest retailer of chocolate and confectionery products at Changi Airport.
  • Strategic regional development plans in progress.

2010 – 2013

  • M&M’s first concept store was opened at Changi Airport Terminal 1 in 2011, and a second outlet at Changi Airport Terminal 3. Its flagship store was opened at Changi Airport Terminal 2 in 2012.
  • Launched another new retail concept store “Cocoa & Co.”.
  • Choc Spot’s first retail store was established at Lucky Plaza to cater for growing demand for affordable and quality chocolates at proximity from homes.

2014 – 2017

  • Shifted headquarters and warehouse to a much larger premise to cater for further expansion in future.
  • The Cocoa Trees and Cocoa & Co. were awarded the Moodie Davitt Report’s Dreamstore award in the confectionery category in 2015 and 2016 consecutively.
  • Launched a unique retail concept store “Taste Singapore” at Changi Airport Terminal 1 to merchandise and sell Singapore related food products in 2016. The second retail store was opened in 2017.
  • Opened the largest The Cocoa Trees retail store at Changi Airport Terminal 4.
  • Choc Spot is awarded the Outstanding Brand Award 2017 due to its rapid expansion and growth.

2018 – 2019

  • Supreme Food ( Shi Le Po – Salted Egg Fish Skin & Salted Egg Potato Chips) joined our stable of brands.
  • The Cocoa Trees is the Winner of the Moodie Davitt Dreamstore Award in the confectionery category in 2018 and 2019 consecutively.
  • Adding on the third “Taste Singapore” retail store in the iconic Jewel Changi Airport, besides its current presence in Changi Airport Terminals 1 & 4.

Our Brands

Discover a wide range of new and exciting brands in FNA that will bound to set you on premium delights!

Connect
with Us

Reach out to us anytime! We are here to help and provide you with more information. You can look for us at the below mentioned address or give us a call

FNA Group International (Headquarters)

Focus Network Agencies (S) Pte. Ltd.
No. 103 Defu Lane 10,
FNA Group Building #06-01
Singapore 539223

Tel: +65 6858 1800
Email: enquiries@fnagroup.com.sg

Who We Are

Latest News

Essentials

Quick Links

Copyright © 2025. FNA Group International
Scroll to Top

“At the core of FNA Group International’s market leadership is an indomitable spirit to strive for excellence in everything that we do. What differentiates us from the competition and as an industry leader are our impressive portfolio of lifestyle products, innovation and reliability in the delivery of our products and services in the market place. Excellence, quality, reliability, creativity and focus – these are the defining qualities of our identity and our brand, most importantly what FNA Group International stands for.

This has been built upon the expertise and commitment of our people who embody the qualities of steadfastness, integrity, humility, and the tenacity and will to succeed. Together with like-minded brand principals and business partners, we set our expansion in Singapore and the region in a partnership based on trust, results and shared benefits.

The future beckons with new frontiers and opportunities abound. We remain unwavering in our focus to achieve shared benefits for each of our stakeholders as we soar towards greater growth and excellence through our “strength-in-partnership”.

Let’s forge ahead with dynamism to live, share and enjoy our continued flight path towards even greater heights of excellence.”

Mr Paul Loo Lip Giam
Group CEO

“FNA’s greatest asset is its people; a motivated, hard-working and innovative team who is able to adapt quickly in the face of challenges.

Let us continue to grow together as a team, to share the blessings of our success and to rise above any circumstances.”

Mrs Esther Tang-Loo
Executive Director

Mondelēz

Mondelēz delivers a broad range of delicious, high-quality snacks that nourish life’s moments; they are made with sustainable ingredients and packaging that consumers can feel good about.

The legendary triangular Swiss chocolate with honey and almond nougat.

Crunchy almond caramel coated with a rich layer of milk chocolate.

The velvety smooth chocolate made with fresh Alpine milk.

The world’s favourite chocolate cookie, delicious and full of wonder for everyone.

MARS

A leading manufacturer of chocolates who distributes world-famous brands including M&M’s, Snickers, Twix and Skittles to more than 180 countries around the world.

Maltesers consist of a spheroid malted milk centre surrounded by milk chocolate.

The MilkyWay bar is made of nougat, topped with caramel and covered with milk chocolate.

Celebrations bring together a collection of Mars-produced miniature chocolates that is great for sharing.

Bright and colourful button-shaped chocolates for the child in us to enjoy.

Nougat topped with caramel and peanuts enrobed in delicious milk chocolate.

A chocolate bar containing biscuit for a sweet and crunchy kick.

Nougat and caramel covered with a rich layer of milk chocolate.

A soft coconut filling coated with creamy milk chocolate for a smooth taste.

Colourful fruit-flavoured sweets. Eat one and taste the rainbow!

HERSHEY'S

Hershey’s has an ever-expanding portfolio of new products and innovation to meet consumers’ changing snacking needs.

Ice Breakers is a brand of mints with refreshing flavours.

barkTHINS are snackable slivers of dark chocolate paired with real, simple ingredients for a completely original take on snacking.

Enter the sweet world of Hershey’s in one bite.

Smooth dark chocolate which surrounds a real fruit juice piece.

The world’s most well-loved peanut butter cups.

FERRERO

Each Ferrero Rocher fine hazelnut chocolate is made with passion and commitment to create an irresistible taste experience.

Hanuta is a German wafer consisting of hazelnuts and chocolate that are sandwiched between two wafers.

A world-leading praline with delicious layers of crispy wafer and hazelnut that’s covered by milk chocolate, it’s suitable for different occasions.

Known as “A chocolate invented for Kids”, Kinder brings little moments of joy to the life of every child since 1968.

A sweetened hazelnut cocoa spread, Nutella is the undisputed leader worldwide in chocolate spreads.

Tic Tac® was born in 1969, and became an instant success as a unique, fresh-breath candy with the flip-top lid and the signature “rattle” sound.

NESTLE

A leading food manufacturer with the promise of delivering GOOD FOOD, GOOD LIFE to all.

The original after dinner mint, the perfect combination of 100% natural peppermint oil enrobed in rich dark chocolate, renowned and loved for its delicious and distinctive taste.

The world’s favourite chocolate-covered wafer bar. Have a break, have a Kit Kat.

Brightly coloured, sugar-coated sweets with a milk chocolate centre.

LINDT

NEUHAUS

LEONIDAS

VALRHONA

RITTER SPORT

THE BELGIAN

JELLY BELLY

Golden Boronia

LORENZ

Enter the Lorenz world of snacks with their tasty, crunchy potato chips.

A popular German snack made from real potatoes in bite size, they are cripsy and well seasoned.

Thin cut slices of potato, baked crisp in sunflower oil and deliciously seasoned.

Naturals potato chips are produced with pure natural ingredients in Germany.

Saltletts offer crispy pretzel snacking fun and are made out of carefully chosen ingredients with great attention to detail, giving them their star quality!

SHI LE PO 食乐坡

Merba

Discover flavourful cookies that are created using traditional Italian recipes.

WAKASHOU

ZAINI

JULES DESTROOPER

WERNLI

GAVOTTES

KAGI

HAWAIIAN HOST

STORCK

Storck is represented by its brands in more than 100 countries and favoured by people around the world.

Knoppers is a brand of wafer bar filled with hazelnut and milk crème, great for those on the go!

Finest chocolate, made from selected ingredients and individually wrapped in gold: this is how merci made its way into people’s hearts since 1965.

Werther’s Original cream candy is carefully made with love from only the best ingredients and best known for its toffee caramel candy.

Toffifee is a combination that ‘s perfect for every taste: a crunchy hazelnut in delicious caramel, with nougat cream and a drop of dark chocolate on top.

ANTHON BERG

HARIBO

PERFETTI

One of the world’s largest manufacturers and distributors of confectionery and chewing gum.

Knoppers is a brand of wafer bar filled with hazelnut and milk crème, great for those on the go!

Stay Fresh with Mentos, there’s nothing like it.

FAZER

Fazer is the chocolate that many Finns have grown up with and has turned into chocolate lovers. Its famous blue wrapper symbolizes pure Finnish nature.

Invented since 1962, the Geisha chocolate includes Japonais hazelnut filling inside a shell of Finland milk chocolate.