We proudly share with you that our company has been honored with an exceptional double award last week!

iTQi is the leading independent Chef- and Sommelier- based organization dedicated to testing and promoting superior tasting food and drink from around the world.

Judges are selected within the 13 most prestigious European culinary and sommeliers associations such as the Maîtres Cuisiniers of France and Belgium, Academy of Culinary Arts, Hellenic Chefs' Association, Académie Culinaire of France, Verband der Köche Deutschlands, Jeunes Restaurateurs d'Europe,  the Federación de Asociaciones de Cocineros of Spain, Federerazione dei Cuochi Italiana, Portuguese Chefs Association, Årets Kock of Sweden, Euro-Toques and the Association de la Sommellerie Internationale (ASI).

The Superior Taste Award is a unique international recognition based upon the blind judgment of Chefs and Sommeliers who are opinion leaders and experts in taste. It offers powerful marketing tools to differentiate food products and beverages:

The Superior Taste Award, also referred to as “the Michelin Guide of Food” is able to grant the following awards:

Exceptional products with 90% and more of total marks

Remarkable products with marks between 80% and 90%

Notable tasting products with marks between 70% and 80%


Last week, Jules Destrooper was awarded with 3 stars for the exceptional taste and quality of both its almond thins and butter crisps.

The label itself is a powerful marketing tool to communicate about the products and the company's success, both domestically and internationally. Its visibility brings an immediate differentiation amongst the vast choice of marketed products and reassures consumers in their buying decision.

The usage of the award is licensed for a period of 3 years.